Stop guessing who to target
We monitor your top accounts and your top competitors, then ship evidence-backed signals with a clear sales play.
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How it works
Less noise, more signal.
Signals, not noise
A clear view of what changed and what to do next.
Built for your ICP.
Custom research
We combine operator insight with rigorous research. Delivered with context and evidence.
Intel you can act on
We add context: what it implies, what it does not, and what to do next. Not just raw data.
Stronger than intent
Intent feeds are noisy and generic. We send fewer, higher-trust signals with a clear next step.
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Built for action
We surface meaningful market movement and translate it into context and next steps your team can use.
Compounding advantage
Build your GTM motion on what is true in the market, not on gut feel or internal stories.
Build pipeline
faster
Your reps are expensive. Their time should go into conversations, not endless research and second-guessing.
Break through the busywork
Reps waste hours opening tabs, chasing weak signals, and reassembling context from scratch. We do the legwork and surface only what is worth attention, so effort goes into outreach and follow-up.
Create focus at scale
Most teams run on scattered hunches. We give leaders and reps a shared view of which accounts matter right now, so planning, sequences, and follow-up stops fragmenting across the team.
Know where to deploy effort
In competitive markets, the question is not “who fits”, it is “who is in motion”. We surface account-level signals that suggest where competitors are leaning in, where buyers are evaluating options, and where you can get there first.
Why work with us
A bespoke intelligence function, without hiring a team.
See it first
Ask for a sample brief built around your ICP. We review it on a short call.
Compliance by design
We source intelligence through compliant, GDPR safe channels. Signals without regulatory risk.
Regular delivery
Every week, your team receives a focused hotlist of accounts worth attention.
Tuned by outcomes
You act. Results come back, ad hoc or via CRM. We tighten what we send next. Less noise, better timing.
Built by revenue operators
We have sold into competitive markets. We know the dashboards, the intent feeds, the enrichment layers. None of them explain what changed, why it matters, or how to act. We combine disciplined research with operator judgement. Fewer signals. Higher conviction.
FAQs
You should expect a clear scope, a weekly brief that gives your team usable angles, and a hotlist that reps actually work from. You should also expect early clarity on competitor positioning shifts. Do not expect magic in week one. Expect better prioritisation and better messages fast, then improvement over time.
Most teams start with 25 to 75 priority accounts for one ICP, and three to eight direct competitors. You can go bigger, but signal quality drops if you try to cover everything.
Yes. If partners, marketplaces, agencies, or channel players influence deals in your ICP, we treat them as part of the landscape and track what matters.
We agree what “meaningful” looks like for your ICP, then we filter hard. If we cannot explain why it matters and what to do next, it does not go out. The goal is fewer items with higher conviction.
Enough to trust the claim quickly. A link or reference, the date, and the context. We do not bury you in sources. We give you what you need to verify.
We are built to minimise risk under GDPR. We focus on company-level signals and role-level context. If any personal data is ever processed, it is limited, purposeful, and handled under standard GDPR controls and contracts.
One focused kickoff to lock the ICP, accounts, competitors. After that, we work in the background and send briefs weekly. We only check in when something needs updating or tightening.
Intent feeds tend to be broad and unreliable. You get volume with a lot of noise, false positives, and signals you cannot trust week to week. We deliver a small set of signals your team can trust, with context and an action attached. No compilation of weak signals.
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